Baker Tom’s

March 20, 2015

Brief
Create a series of 5 images depicting the bread making process.

Usage
Large format prints for display in Baker Tom’s cafe.

Approach
Shot on location at the Baker Tom’s bakery there was no natural light. I had to override florescent lighting with flash. Aimed to keep it as organic as possible. Going for detailed close ups, continuity, and movement, with a revealing final image. As Tom has always been depicted in press with a big cheesy grin, the client asked for a more serious portrait this time.
Shot and edited for print in graphic detail at AO size.

Additional Service
To ensure maximum print quality I handled the large format print sourcing. Working closely with an international award winning printer to create and deliver very high definition, long lasting prints.